GEE Unveils New App-Based Inflight Entertainment on Passenger Devices Aboard Air Transat
19 Feb, 2016
GEE announced today that passengers aboard Air Transat’s Boeing 737 fleet are the first to enjoy its revolutionary app-based Airtime Content-to-Go inflight entertainment (IFE) service.
Named ‘Best North American Leisure Airline’ at the 2015 Skytrax annual World Airline Awards, Air Transat has chosen the breakthrough solution to quickly and efficiently deploy IFE across its growing fleet of narrow-body aircraft, which was serving both seasonal and year-round routes without an IFE platform. Air Transat now provides its passengers with a customized version of Airtime Content-to-Go, branded to the airline’s popular ‘CinePlus B’ entertainment offering.
Airtime Content-to-Go provides a fast-to-market inflight entertainment service that requires no installed hardware onboard the plane. Passengers download a mobile app and content pre-flight on their smartphones and tablets to enjoy a wide range of movies, TV shows and other entertainment choices during their flight. The solution features Hollywood-approved Digital Rights Management (DRM) technology and integrates with an airline’s reservation system to securely manage content viewing windows. GEE’s extensive ground infrastructure enables passengers to browse and download content to their personal devices anywhere in the world.
Airtime Content-to-Go is part of GEE’s Airtime platform – a cutting-edge suite of IFE and connectivity solutions - which won this year’s Inflight Award for ‘Best Handheld or Wireless IFE system’. On the ground and in the air, Airtime enables airlines to connect with their passengers in a personalized way across numerous digital touch-points. The Airtime inflight portal is deployed on approximately 700 aircraft today and provides rich IFE and connectivity services. The Airtime app and lounge portals deepen customer engagement and extend the passenger experience beyond the cabin. Airtime Content-to-Go is a value-added service that works as a stand-alone app and can also quickly integrate into GEE’s comprehensive Airtime IFEC solution and/or an airline’s existing mobile presence.
“GEE’s Airtime Content-to-Go is a true breakthrough technology that enables us to effectively offer a great customizable passenger entertainment experience across a portion of our global fleet that until now had no IFE platform,” said Jean-Francois Lemay, General Manager, Air Transat. “GEE’s IFE service fulfills a real need in our global IFE strategy. This clever IFE app has enabled us to take our overall passenger experience to a whole new level virtually overnight.”
“Our new Airtime Content-to-Go solution was developed in collaboration with airlines across the globe that want to deliver a great passenger experience or better IFE consistency across their fleets,” explained Alexis Steinman, SVP of Digital Media Solutions for GEE. “A large portion of the world’s 21,000 passenger jets do not have seat-back IFE. Airtime Content-to-Go helps fill this void by delivering rich digital media – from movies and TV to e-publications and music – with the unprecedented flexibility that allows airlines such as Air Transat to elevate their passenger IFE experience like never before,” Steinman noted. “Airtime Content-to-Go is also the perfect stepping stone and complementary solution for airlines in pursuit of a comprehensive wireless IFE or connectivity strategy.”