GEE and RTL International Sign Exclusive Agreement to Serve TV Aboard Cruise Ships
25 Apr, 2016
Today GEE announced an exclusive agreement with RTL International to provide a new German Premium TV channel to cruise ships around the world.
The new alliance brings together GEE, with its vast content experience and network of partnerships serving the global maritime market, and RTL, the leading provider of German television programming. As part of the agreement, GEE will deliver RTL's German TV channel to 27 cruise lines and more than 130 ships serving about ten million passengers a year.
In partnership with EMC and its global satellite-delivered TV network, GEE provides the reliable and secure delivery of television content for about half of the cruise line market around the world. The newly launched RTL International serves German, Austrian and Swiss tourists and business travelers with a wide range of German television content, including news, as well as lifestyle programming, popular TV series and an assortment of viewer favorites.
"Cruise lines are one of the fastest growing sectors of the maritime industry around the globe, and German tourism is a huge driver of that phenomenal growth. German tourists represent the third largest passenger group aboard cruise ships today," noted Andy Brown, director of strategy and business development for GEE. "The addition of RTL International's premium content to our overall programming lineup allows us to further enrich and tailor the entertainment experience to meet the unique needs of the cruise passengers we serve around the world."
"This exciting partnership with GEE enables us to extend our reach into the global maritime market and accompany our German and German-speaking audiences during their travels aboard cruise ships throughout the world," said Stefan Sporn, senior vice president of international distribution for RTL International. "Even as our viewers travel and vacation, they can stay up to date with their favorite shows and informed of the latest news from Germany and across the globe."